OUR STORY
SAAD
SAAD is the abbreviation of simple. In another meaning, straight and firm. It’s life style representative which based on improvement, cure and care that recommend you.
Our effort in SAAD is to reach a simple, minimal and new space. The handmade product is well made and stable. SAAD is a youth who grows old with you. In our eyes, SAAD is a symbol of movement, rotation and dance.
The distinction of SAAD brand is various visual experiences and skills that have formed an unbreakable chain.
Saeid SAAD
"Before starting work I forget all the designs I have in my mind, my mind goes blank from all the sensitivity, visual knowledge and experiences as though I’ve become a child with a pencil".
Designer & CEO
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